Seedcamp Saved us 6 months

Seedcamp London is coming around again (Jan 2012) - so it's a good time to reflect on what we learnt last year... here's our reflection:

Time is the most valuable commodity when running a start up. Wasting time on the wrong product feature, marketing strategy, target sector, can be the difference between momentum and luck or a slow death.

Without external mentoring or validation it can be lonely and even dangerous. Group think? Feature Creep? Customer Closeness? What problem are we solving again…? Maybe your team knows but can you communicate it in one tweet to the rest of the world? That was the value of Seedcamp to frooly.

Like a baptism of fire, Seedcamp was 6-12 months of learning in a day and half. Where else can your pitch, be mentored and given direct feedback from tech industry A listers? – People who really know how to get things done.

Frooly is trying to save choice on the high street – a social commerce marketplace, loyalty facebook app and bespoke online shops to you and me.

Pitching at Seedcamp helped refocus our feature set/development list, simplify the language we used to help connect better with our audience (independent retailers/mostly female shoppers, who don’t use tech language) and most importantly decide what not to do.

Since Seedcamp, our marketplace has grown rapidly, our social loyalty app is coming soon and we’re excited by the future.

And after much discussion (the arguments are still raging...), here is frooly in a tweet: “Earn money by shopping with Britain’s best luxury and unique sellers”*

What’s your business in a tweet?

Thanks

*update: this tweet description is for when our new Facebook/Mobile Social Loyalty App is live. It will reward users for supporting their favourite sellers with credit to spend with frooly.