New frooly is due to go live in May, and we want to encourage you all to get your sites looking the best that they can, ready for when we send a flurry of new customers through your virtual doors.
To that end, I've been busy finding ways to help you all with your product photography, and I've come up with a cheap and (relatively) simple way to get you taking photos like the one I took above...a DIY light tent.
You could buy a light tent, but it'll cost you anywhere from £30-60, and not many small businesses can afford the luxury.
Besides, all a light tent does is diffuse the available light, so that your photos don't have harsh shadows and your products look their best.
You Will Need
- We assume you already have a basic compact digital camera
- 1 Large Box (your product will need to fit comfortably inside)
- Crete Paper or thin white fabric
- 2 Sheets of Bristol Board or Flexible (but fairly thick) white card
- Tape (I used gaffer tape because I'm not concerned with aesthetics)
- Scissors
- Sturdy Ruler
- Marker Pen
- Craft Knife, Scalpel or Stanley Knife (for cutting through card)
- A constant light source, ideally with daylight-balanced bulbs (5600k)
NB: Using household bulbs is acceptable, because modern compact cameras are good at adjusting to different light temperatures, but daylight bulbs will ensure that your images don't have blue or yellow tints.
You might also want to pick up the bristol board in a couple of alternative colours, as this will form your background.
No need for a fancy DSLR camera. Modern cameras are brilliant these days and do all the hard work for you!
That's all for this post.
Get yourself to a stationery shop and pick up those few bits, and we'll then set about actually making the thing.
(Still to come in this series...assembling the light box, taking professional-looking photos.)
Many thanks to Jeffrey Bail and Digital Photography School for the inspiration.
Richard Heathcote
Marketing Mechanic
tweet me @rich_heathcote
richard.heathcote@frooly.com
A lot simpler way is to use natrual light outdoors, when there is a cloudy overcast sky.All the photos on our website @ http://www.silverandstone.co.uk were taken in this way.
ReplyDeleteYeah, clouds diffuse sunlight well. I came across some other product photos earlier that were taken outdoors and they looked great too.
ReplyDeleteIt's important to realise that there's no right answer when it comes to photography though. A lot of people want to create the feel that I've created in the above pictures, and this is a quick and easy way to achieve that.
You can get the feel you have created outdoors,just place the product on white paper. Some more white paper around the product will brighten it up a bit.
ReplyDeleteCool, thanks for that.
ReplyDelete