Most of us don’t have the advertising budget available to go and blow 20K on a polished television advert, but that doesn’t matter anymore, because recommendation is far more powerful.
Photograph by Murdo McDermid
The world of brand marketing has been changed for good by the birth of web 2.0, which relies on user-generated content and encourages peer interaction. You all know the sites I’m referring to: the facebooks and twitters of this world, where anybody can broadcast their views to the World. These are the future of brand marketing.
Why? Well because their users have developed a healthy skepticism for conventional marketing. They wouldn’t dream of buying anything before consulting some form of consumer product review, and are also quick to blog and post about their purchases and user experience: both good and bad.
Did you know that you're seven times more likely to recommend somebody you follow on twitter? That's what they say.
Studies have found that peer recommendation is more effective at generating enquiries than twenty television adverts, so all we have to do is turn our customers into loyal brand advocates and get them to tell their friends....sounds easy, doesn’t it!?
And it is...or rather, it will be...because here at frooly we’re working on an exciting new reward scheme which will empower our shop owners to incentivise and reward exactly that kind of recommendation and engagement behaviour.
Stay tuned for more updates as we develop this game-changing tool.
Richard Heathcote
Marketing Minstrel
tweet me @rich_heathcote
richard.heathcote@frooly.com
0 comments:
Post a Comment
Please feel free to comment or get in touch