3 Steps for More Virtual Customers

E-commerce can reap big rewards, but every business that wants to sell online has to overcome one major hurdle: driving enough traffic to the site to generate sufficient enquiries and sales.

Here at frooly, we use as many tools as possible to help bring customers to your site, but that doesn’t mean you can just sit back and do nothing (sorry!).

Here’s 3 things you could be doing to increase your virtual footfall on frooly:

#1 Fresh Content

Search Engine Optimisation (SEO) is big business these days. All it means is making sure that your site is found as high up in Google search rankings as possible and there’s one sure fire way of doing it....fresh content.

Think about adding your fresh content little and often. This could be short news stories, updates, products or photos. There’s no need to spend hours either. 5 minutes at the start of the day to add something fresh will keep your site “ticking over” and is far more effective than adding it all in one burst!

#2 Shout About It

Go to the top of a very tall building wherever you live and start yelling the name of your business......no I’m just joking.

Frooly automates your facebook updates, and will reward you for adding more products by telling all your ‘fans’ about it, but surprisingly few businesses make full use of the other free tools out there.

Start ‘tweeting’ your news and thoughts, and share updates on one of the various blogging platforms. These tools have potentially unlimited scope for attracting customers, and if you’re not using them, you should be.


#3 Share Something Unique

Don’t just tell people what you’re selling. Customers want to be engaged these days, so share something different.

It’s great to tell them what you’ve got in your shop, but they won’t tune in if they’re only being sold to, so you need to offer them insights, offers and advice as well.

Start engaging your customers, and you’ll soon find that you’re creating loyal ambassadors who will be willing to climb that tall building and shout your business name for you!


Hope that helps

Richard Heathcote
Marketing Minister
tweet me up bitches @rich_heathcote
richard.heathcote@frooly.com